Thoughtful Tennis Coaching and Strategy

for Players, Coaches, and Programs

Welcome :)

Tennis has always been more than a sport to me. I love the competition, the problem-solving, and the quiet, incremental growth that happens when you commit to improving over time. Tennis asks you to think, adapt, manage pressure, and stay curious — skills that don’t stop mattering once you leave the court.

I believe tennis is a lifelong sport, and that belief shapes everything I offer here. Whether someone is just starting as an adult, developing as a junior, or competing at a high level, the goal isn’t just to hit better shots. It’s to build habits, confidence, and decision-making that last.

My coaching philosophy is holistic. Progress only works when the whole player is considered — physical health, mental clarity, motivation, and joy. Injury prevention, sustainable training, and finding genuine enjoyment in the game are just as important as technical improvement. Tennis should challenge you, but it should also add something positive to your life.

That’s why these services exist. To give players, coaches, and programs thoughtful guidance, clear structure, and support that puts the person at the center — not the drill, the ranking, or the result. Growth looks different for everyone, and good coaching starts by meeting people where they are.

  • We’re a coaching and consulting practice built around clarity, curiosity, and long-term development. Led by Niba, our work combines competitive tennis experience with thoughtful coaching and strategic guidance, helping players and programs make better decisions and move forward with confidence.We’re a coaching and consulting practice built around clarity, curiosity, and long-term development. Led by Niba, our work combines competitive tennis experience with thoughtful coaching and strategic guidance, helping players and programs make better decisions and move forward with confidence.

  • Our approach is holistic and player-centered. We focus on technical development, decision-making, injury prevention, and sustainable habits that support both performance and enjoyment. Progress comes from understanding what matters most, not doing everything at once.

  • We work with adult players, juniors, developing athletes, coaches, and programs. Some are competitive, some are just getting started, and others are looking for direction or structure. What they have in common is a desire for clarity, growth, and a better experience in the sport.